Tobago is being marketed at CPL matches! The Tobago Tourism Agency Limited (TTAL) is collaborating with the Caribbean Premier League (CPL) 2023 in Trinidad from September 5th to the 10th, marking a strategic move to promote the “Tobago Beyond” brand and boost Tobago’s tourism.
TTAL is sponsoring CPL 2023 to gain visibility for the Tobago Beyond brand, aiming to engage sports tourists and future travellers. While Tobago is not hosting CPL games, TTAL’s participation indirectly targets visitors considering Tobago for vacations beyond their CPL experience.
The collaboration includes “Tobago Beyond” branding with giveaways, creating an exciting atmosphere.
TTAL shares Tobago’s appeal through online posts during CPL, aiming to spark interest and attract visitors.
TTAL’s Executive Chairman, Alicia Edwards, emphasises the value of showcasing Tobago to a global audience, capitalising on domestic tourism. She said TTAL’s presence in Trinidad during CPL events reinforces its commitment to promoting Tobago as a top-tier destination.
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