With Tobago’s tourism sector drawing increasing regional and international interest, key stakeholders are strongly advocating for the island to be officially marketed as a distinct “destination market.” Believing the time is right to fully leverage Tobago’s tourism brand, industry players are pushing for a more robust and unified marketing strategy.
A core part of this initiative is a proposal to directly allocate the 10% room tax collected from all hotels to dedicated destination marketing efforts. Stakeholders argue that earmarking these funds would provide the consistent budget needed for aggressive, far-reaching campaigns. This move aims to elevate Tobago’s global profile, showcasing its unique attractions and ensuring sustainable growth for the island’s vital tourism industry.
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