Tourism Stakeholders Advocate for Enhanced Destination Marketing and Direct Room Tax Allocation in Tobago

With Tobago’s tourism sector drawing increasing regional and international interest, key stakeholders are strongly advocating for the island to be officially marketed as a distinct “destination market.” Believing the time is right to fully leverage Tobago’s tourism brand, industry players are pushing for a more robust and unified marketing strategy.

A core part of this initiative is a proposal to directly allocate the 10% room tax collected from all hotels to dedicated destination marketing efforts. Stakeholders argue that earmarking these funds would provide the consistent budget needed for aggressive, far-reaching campaigns. This move aims to elevate Tobago’s global profile, showcasing its unique attractions and ensuring sustainable growth for the island’s vital tourism industry.